Project Overview
Client: Absorb LMS
Industry: SaaS / eLearning
Scope: Creative Direction, Copywriting, User Journey Mapping, Content Strategy
The Smart Administration module within Absorb LMS is a core feature designed to help organizations automate and streamline their learning programs. Built on insights gathered from a wide range of clients and use cases, the tool offers flexibility, scalability, and intuitive scheduling functions tailored to different business needs.
The purpose of this video project was to simplify and showcase the product’s most powerful capabilities in a guided format. This would serve both as a sales enablement tool and an onboarding resource to help users understand how Smart Administration works and how it could support their specific training goals.
The creative objective was to translate a complex, backend-heavy feature into a clear, engaging, and accessible walkthrough that demonstrated value without overwhelming the viewer.
Creative process
Discovery and Audience Alignment
1. Discovery and Audience Alignment
The project began with an in-depth product briefing with subject matter experts and the product marketing team. The goal was to understand both the functional depth of Smart Administration and the practical pain points it solved for learning administrators across industries.
This research informed the tone, structure, and pacing of the video. The audience included prospects evaluating the platform and existing clients seeking to optimize their use of the tool.
Narrative Development and Scripting
The script was structured around a logical learning journey. Each section was built to answer a key question or solve a problem that a user would likely face when managing learning automation.
The messaging emphasized clarity, control, and customization. It framed Smart Administration not just as a feature but as a strategic asset that could reduce manual work, eliminate errors, and improve learner outcomes.
Visual Direction and Storyboarding
The visual direction focused on real interface footage supported by clean, intuitive callouts. The storyboards were designed to reflect a day-in-the-life use case, showing how a learning administrator could navigate the tool to solve real challenges.
Motion design elements were kept purposeful, reinforcing key actions or highlighting flexibility within the platform. All visuals were aligned with Absorb’s brand guidelines for accessibility, including clear typography and high-contrast colour use.
Voiceover and Production Oversight
The script was recorded using a professional voice actor chosen for clarity, warmth, and professionalism. Direction was given to ensure the tone matched the user-focused, solution-driven nature of the video.
Final production included syncing visual cues with narration, refining transitions, and adding subtle animations to draw attention to important areas of the UI without distracting from the content.